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This report concentrates on companies which support or develop software and information technology. In many cases, these companies started as support services for government and banks. This sector has increasingly become diverse, innovative, and growth-focused—almost unseen by most Wellingtonians. Unlike other industries that have emerged since the 1990s, such as film and tourism, this emerging sector hasn’t developed a high profile with the local public, most of its work being business-to-business both in New Zealand and globally.